How to use Marketing and sales strategy for a business plan?

Storytelling for Sales Managers

This powerful workshop and training program empowers your team to use stories to break the ice with new prospects, build trust, overcome objections, and close sales faster.

Why You Need This Training

Storytelling Sales Corporate Program is for Sales Managers, Account Managers and Sales Reps who want to:

Build instant trust with prospects

Become influential communicators

Overcome sales objections

Boost overall sales team performance

Avoid missed quotas and sales team burnout

Why Storytelling for Sales?

Not so long ago, sales tactics mainly included the presentation of competitive product features and unique functions. With the arrival of the internet, the sales process changed:

Buyers can now access information about features and benefits without consulting the sellers at all. Today’s sales teams need a new approach to engage and motivate buyers.

What You’ll Learn

Through our interactive workshop and practical training program, you’ll learn to leverage the power of stories to:

Spark instant rapport with new prospects

Build long-term relationships of trust

Overcome objections without confrontation

Develop a Team Story Bank of strategic stories to use throughout the buyers journey

Use your new storytelling skills immediately to close current, live opportunities

Elevate your sales performance with more team players operating at a star-performer level

Empower your team to become
more engaging, persuasive communicators.

Watch the video to learn more about how our storytelling strategies and techniques can help you build a team of sales superstars.

Who Teaches This Course?

Known as THE storytelling sales master, Ed Bilat specializes in helping build stronger sales teams through strategic storytelling techniques.

With over 23 years in the business world as a top sales leader, business coach and professional speaker, Ed is recognized as one of the most credible and competent experts in the field of business storytelling.

Our Training Process


Customize the training to your needs

We first meet with you to identify your organization’s specific sales challenges and goals. From these insights, we develop a customized storytelling training for your team. No cookie cutter templates here!


Dynamic one- and two-day workshops

Ignite and equip your sales team with this dynamic live training. Packed with interactive challenges, role plays and exercises, your team will build key, strategic storytelling skills in a fun, hands-on and inspiring environment.


3-Month After-Training Practice (ATP)

Too often, sales training programs fail to deliver. That’s why we specialize in helping you lock in your sales results with our 3-Month After Training Practice. Designed to solidify the change your company is aiming for and ensure your team does not revert to old habits, the After-Training Practice helps participants implement their new skills in the real world.

See What It’s Like to Attend The Workshop

Your Investment

The cost of our Storytelling for Sales: Corporate Program varies from $1000-$1300/person (10-18 participants), depending on how much customizing is needed.

Our Guarantee

We are so confident in the methods we offer that we guarantee a full refund of the program fee if you are not satisfied.

We can deliver these workshops to your team, at your site. Explore a workshop, and contact us to learn more.

Frequently Asked Questions

Have questions about what to expect at a Storytelling Sales workshop or course? We have answers. Have more questions? Please contact us using the form below.

How do I select what's best for my business and for my team?

We suggest working together following these steps:

1. Determine long and short-term goals and objectives.

2. Evaluate where the gaps are, from where your business and your team is now, to where you want them to be.

3. Confirm the gaps that are on target with the strategic plan.

4. Select the best process and solution to achieve the goals.

How long are your workshops?

The individual workshop lengths vary from half-day to a day and a half with weekly follow-up sessions of one hour per week. We work with you and your staff to plan a schedule with the least impact on business. Our goal is to provide hands on, how-to information that participants can apply the moment they leave the classroom setting.

Can I measure the effectiveness of your training?

Yes. The specific measures will be driven by your objectives, which we discuss right up front. Common metrics include: decreased turnover, increased sales, increased margins, increased transaction size, new markets or accounts penetrated, increased customer retention, increased contract renewals, growth in “up sales” and increased referrals.

Where are classes held?

We can deliver training at your headquarters, in a hotel or conference center, or at your field locations across the country or around the world. We also conduct training at our own headquarters in Ottawa, Canada.

Is there any follow-up to the training?

Yes, we believe follow-up is critical. We include a series of coaching sessions to reinforce classroom concepts, change sales behaviors and improve performance. Typically we coach sales reps from 4 weeks to 50 weeks after the live training ends. This “immersion” is the best way to create the performance improvements you’re looking for.

Could I do just one workshop a year and still have success?

Yes. Many training budgets allow for only one workshop per year. We have found some companies are only able to do just that. Even one of our workshops will have a positive impact, especially since each seminar has qualitative measuring tools. Our seminars include pre-work and post-work assignments along with weekly outlines for 4-52 weeks to keep your training top-of-mind.

Is your training industry specific?

Yes. We believe effective training must reflect your company and the world your salespeople work in. We invest time up front to get to know your business, territory, sales roles, customers, products, services, market conditions, and more. Then we develop seamless training and coaching programs to meet your needs. Your team won’t have to make a “mental leap” during training to connect with the material we present.

Why do I need a professional training firm?

Professional sales trainers, sales coaches, sales consultants and educational experts are experienced in curriculum design and know how to train and motivate your team for transformational change and peak performance. They are experts in their field, just as you are an expert in yours.

Is this just another rah-rah program or does it really improve sales performance?

While we are confident you and your sales people will be motivated when leaving our programs, it won’t be a fleeting emotion. Instead, your team will be charged up because you have a plan, know what to do with it, and can implement it immediately for quick results. Our programs are highly-engaging and interactive, but they are also on-target to your specific developmental objectives.

“What I like the most about working with you Ed- you are very approachable; you go above and beyond typical training (customized approach); you are authentic. I would absolutely recommend your workshop to people in sales/ business development role. The most important thing is that you are passionate about what you do and have really good stories to share.”

– Nicolas de Bony // Business Coach

“I like the best your soft-spoken style and Aikido parallels. I am planning to apply Feel-Felt-Found principle and collecting real life stories and experiences. The most important thing is how you have helped companies and individuals in the past: what were the issues and how did you coach these and what was the final result. I am looking forward to working together in the future!”

– Marcus van der Pas // Business Development, Russell Hendrix Equipment Ottawa

“Storytelling is a natural extension of who I am so showing how it can be so effective was very helpful. After the workshop, I realized I have to be more intentional-more strategic when I am meeting a prospect. I will certainly recommend this workshop. I think the information is relevant regardless of industry. The time was well spent and beneficial to every team member.”

– Raelene Bergen Harder // Business Coach

We’ve trained hundreds of professionals from companies like yours

Have questions? Reach out.

Email us /Call 613-663-6905

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Whether you have questions about our onsite workshops, 3-month practice program or group packages, please submit this form and we will contact you.




1827 Woodward Dr., Ottawa, K2C0P9

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