Tips for Sales Training | Sales and Marketing Strategy

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Free: The Storytelling Sales Playbook

Jumpstart your storytelling sales skills with our Playbook, packed with powerful, easy-to-learn strategies to help you become a more effective, persuasive communicator.

Derek Thuillard

2022-10-19

I was a participant at the Demand Generation Workshop where we learned the value of storytelling in terms of developing a stronger relationship and making one's self more relatable to clients through story-telling and shared experiences. Excellent workshop.

Paul Selway

2022-10-10

Ed's story telling webinars are well worth your time. I came away a number of practical actions I could take today.

Matt Bramson

2022-10-07

Ed is experienced and thoughtful and his approach reflects that. Ed and I did a podcast together and I was impressed with his insightful questions and listening skills. Storytelling is an overlooked skill in sales and Ed helps companies understand their story and tell it effectively.

Raj Thakkar

2022-10-06

Ed has a niche for understanding clients expectations and suggesting products and services that addresses the needs. No overselling, no misrepresentation! Ed is professional and calculated in his approach. I have had very positive experience dealing with Ed.

Jeff Snyder

2022-10-03

Ed is great at helping sales professionals create a winning attitude and shares real-world examples of storytelling to help them succeed.

Garry Pascal

2022-09-29

Ed knows how to deliver the message, bang on! Helping his listeners/clients understand by using real stories that give you motivation to succeed. He is also a kind man, taking questions and offering networking connections by simply asking. I am happy to have met Ed, by accident, and look forward to years of continued professional friendship.

Dave Bowman

2022-09-28

Story telling is a tremendously powerful tool to engage customers and help them better understand the outcomes and benefits of the product/service being sold. Ed's integration of story telling into proven sales processes delivers a comprehensive set of skills that delivers tremendous value to junior through experienced sales people alike. Ed's focus on student participation in his workshops makes the learning fun and effective. The stories participants share of their personal experience further enhances the learnings of the program and is tangible proof of the power of story telling.

Julia Borgan

2021-12-08

Ed provided workshop training on negotiation strategies for our team and it was the most useful and captivating training ever! There were so much value that we couldn't stop talking about for weeks after and quoting what he said. We all have so much better framework and higher confidence when entering into negotiation stage. Thank you, Ed! We can't wait to have you back to teach us more 🙂

Becky Lavoie

2020-02-25

" Never have I seen anything like it. It was motivating, encouraging, positive and I learned SO much. Ed, you are truly phenomenal! The session on Saturday was beyond words – best ever! And the follow up is exceptional. The information you CONTINUE to provide us is keeping me motivated and encouraged to make myself (and the team) better! By implementing these tools you have given us, I’m anticipating my most successful year in the last 18! I feel better prepared and much more comfortable than I have before. I can’t wait to review the videos you have sent here and I’ve already started the book you gave us!"

Sara Claudia Photography

2020-01-24

Ed Bilat is a great speaker & made what could have been a very long Saturday into a fun, engaging experience. I will be working on my objection handling, particularly the "yes, and" when dealing with unhappy clients!

We offer a wide range of sales solutions that will take

your sales to the next level.

WORKSHOPS

Our workshops are designed to equip you with the knowledge and skills you’ll need to excel in today’s hyper-competitive selling climate. Each workshop provides practical, real-world content based on groundbreaking scientific research.

Past participants rave that our workshops are highly interactive, engaging, and cultivate behaviors necessary to amplify sales effectiveness. Throughout every workshop learners are given customized, real-world sales “case studies” that guide them in thinking through and applying the strategies they are learning.

COACHING AND CONSULTING

In today’s ultra-competitive marketplace, if you are not improving, you are falling behind. Ed’s sales coaching and consulting is designed to give you the customized insights you need to increase your sales production.

We can guide you through your sales challenges, from coaching sales leaders and improving hiring processes, to designing a new sales process or a multi-pronged strategy to neutralize your toughest competitor. Whatever your needs, we’ll create custom solutions to help you achieve your sales goals.

SPEAKING

Our keynote speaker, Ed Bilat will inspire and challenge your audience with fresh strategies and compelling stories. Audiences rave about Ed’s entertaining presentation style. He weaves stories, humor and science together in a way that engages audiences and provides them with proven strategies they can use immediately and for years to come.

Whether delivering a keynote, speaking at a sales conference or leading a kick-off meeting, Ed does not believe in canned presentations. Every audience is different and he customizes to deliver the precise message that particular audience needs to propel them towards success.

VIRTUAL SALES TRAINING

Get access to the sales strategies you need, the moment you need them. Our Virtual Sales Training is an on-demand, mobile-friendly, science-based learning management system.

Our Virtual Sales Training allows learners to obtain mastery of training by focusing on both understanding and execution. Learners are provided short, easily digestible videos, then tested for comprehension. They can then participate in real-world sales simulations that allow them to practice and receive feedback on how they apply what they’ve learned. The result is a learning experience that has been proven to rapidly boost sales effectiveness.

” I found the content to be extremely helpful. After the workshop, I realized the importance of specifics and details when telling a story when I am meeting a prospect. I will certainly recommend this workshop to anyone who would like to increase sales. I think the opportunity to “test our storytelling” by presenting our story during the session was invaluable”.

Shelby Gobbo

Senior Manager, The Roundtable Inc.