1-613-663-6905 ed.bilat@storytellingsales.com
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AI Challenge: One Question That Can Shorten Any Sales Cycle

AI Challenge: One Question That Can Shorten Any Sales Cycle

by Ed Bilat | Sep 7, 2025 | AI Challenge, AI in Sales, Case Studies, Sales

Gartner found that 77% of buyers say sellers don’t understand their real needs. That’s why sales cycles drag on. Not because the product is wrong — but because the questions are.  This Week’s Focus: Using AI to design discovery questions...
AI Challenge: How to Kill Sales Clichés with AI

AI Challenge: How to Kill Sales Clichés with AI

by Ed Bilat | Aug 27, 2025 | AI Challenge, Negotiation, Sales, Sales Leadership

Here’s another dangerous trap most sellers fall into: They lean on clichés. “We’re a trusted partner.” “We deliver best-in-class service.” “We go the extra mile.” The problem? Buyers have heard it all before. And when your words sound generic, your...
AI Challenge: AI Can Turn “Too Expensive” into “Tell Me More”

AI Challenge: AI Can Turn “Too Expensive” into “Tell Me More”

by Ed Bilat | Aug 20, 2025 | Negotiation, Objection Handling, Sales, Sales Leadership

Here’s the trap most sellers fall into: The moment a buyer says, “Your price is too high,” they drop into defence mode — explaining features, justifying costs, or (worse) discounting. But here’s the truth: Objections aren’t the end of...
AI Challenge: How to Kill Sales Clichés with AI

AI Challenge AI + Negotiation Anchors: Win Before the First Number Hits the Table

by Ed Bilat | Aug 10, 2025 | AI Challenge, Case Studies, Negotiation, Objection Handling, Sales

Here’s the trap most sellers fall into: They let the other side set the first number. And once that number is out there… you’re negotiating uphill.  This Week’s Focus: Using AI to master Negotiation Anchors — the psychological tactic that...
AI Challenge: Stop Losing Buyer Attention — Try This AI Tactic

AI Challenge: Stop Losing Buyer Attention — Try This AI Tactic

by Ed Bilat | Aug 3, 2025 | AI Challenge, Sales, Storytelling for Leaders, Uncategorized

Here’s a hard truth: You’re not losing deals because of price. You’re losing them because your buyer mentally checked out 10 minutes ago. They nodded, smiled, said “Let me think about it”… but really, they were gone. Why? Because the...
your new sales process to 2x conversion…

your new sales process to 2x conversion…

by Ed Bilat | Mar 4, 2023 | Sales, Storytelling Skills

I recently run into this WIBUL sales framework, and I found it to be very effective and easy to understand. (the credit goes to Rian Doris for developing this framework).   WIBUL stands for: Welcome to my house...
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Recent Posts

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  • AI Sales Challenge: Hear What Buyers Aren’t Saying

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