SELLING DURING TOUGH TIMES

SELLING DURING TOUGH TIMES

Let’s face it. You are reading about another few thousands of new cases of COVID-19. You are witnessing another country shutting down to the absolute minimum. You see the empty shelves in your favorite grocery store. How easily does it...

Attention Economy

Yesterday, I was delivering a workshop on Storytelling techniques, and one of the participants made an interesting remark that we have officially moved from Demand Creation Economy to Attention Economy. I found this fascinating, and here is one of the...
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