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I’m speaking at the Demand Gen Summit Spring 2021, a free online conference on April 28th.
SELLING DURING TOUGH TIMES
Let’s face it. You are reading about another few thousands of new cases of COVID-19. You are witnessing another country shutting down to the absolute minimum. You see the empty shelves in your favorite grocery store. How easily does it...Attention Economy
Yesterday, I was delivering a workshop on Storytelling techniques, and one of the participants made an interesting remark that we have officially moved from Demand Creation Economy to Attention Economy. I found this fascinating, and here is one of the...
Bullet-Proof Objection Handling
I am delivering three training sessions on objection handling next week. Want to know my Secret techniques? Let me make this simple for you and give you three steps that will help you handle just about any objection that you...
Storytelling Sales Advice from a Major League Pitcher
My friend Trent had been a major league ballplayer and a damn good one. His fastball averaged over 95 mph. Then a freak accident ended his career. He wound up in sales training, just as I had. Last week, we...
Case Study: Tartan
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