Find the Program That’s Right For You

We offer a range of programs to help you ignite your sales performance and become a powerful communicator, whether you’re a Sales Manager, Leader or Sales Professional.

Storytelling for Account Based Sales    
Storytelling for Social media  
7 types of StorySelling Boards  
FBI cold calling techniques  
Master Objection Handling : 911 Technique
Storytelling for Effective Sales Presentations
Effectively engage prospects to find new business.  
Analyze story structure
Capture your own stories
Build emotional appeal
Learn to connect empathetically
Personal Branding
Driving Team Performance with Storytelling      
5 Keys to Sales Productivity    
7 Story models to develop your Sales team      
Growth Mindset  
StorySelling before negotiating      
Defence against manipulation      
Negotiation Planning with Focus on Buyer’s Mindset      
” If you… then I…” (Shopping Lists/Currencies)      
Effective Closing    

Storytelling for Sales Managers

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Storytelling for Sales Managers

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Storytelling for Sales Leaders

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Storytelling for Professionals



In this interactive training, gain proven storytelling skills your team can use immediately to start closing more sales. More >

Learn storytelling techniques to craft persuasive presentations, express yourself with confidence, and listen effectively. More >

Become a powerful, effective communicator by leveraging the power of storytelling to surpass your sales goals. More >

Derek Thuillard
Derek Thuillard
I was a participant at the Demand Generation Workshop where we learned the value of storytelling in terms of developing a stronger relationship and making one's self more relatable to clients through story-telling and shared experiences. Excellent workshop.
Paul Selway
Paul Selway
Ed's story telling webinars are well worth your time. I came away a number of practical actions I could take today.
Matt Bramson
Matt Bramson
Ed is experienced and thoughtful and his approach reflects that. Ed and I did a podcast together and I was impressed with his insightful questions and listening skills. Storytelling is an overlooked skill in sales and Ed helps companies understand their story and tell it effectively.
Raj Thakkar
Raj Thakkar
Ed has a niche for understanding clients expectations and suggesting products and services that addresses the needs. No overselling, no misrepresentation! Ed is professional and calculated in his approach. I have had very positive experience dealing with Ed.
Jeff Snyder
Jeff Snyder
Ed is great at helping sales professionals create a winning attitude and shares real-world examples of storytelling to help them succeed.
Garry Pascal
Garry Pascal
Ed knows how to deliver the message, bang on! Helping his listeners/clients understand by using real stories that give you motivation to succeed. He is also a kind man, taking questions and offering networking connections by simply asking. I am happy to have met Ed, by accident, and look forward to years of continued professional friendship.
Dave Bowman
Dave Bowman
Story telling is a tremendously powerful tool to engage customers and help them better understand the outcomes and benefits of the product/service being sold. Ed's integration of story telling into proven sales processes delivers a comprehensive set of skills that delivers tremendous value to junior through experienced sales people alike. Ed's focus on student participation in his workshops makes the learning fun and effective. The stories participants share of their personal experience further enhances the learnings of the program and is tangible proof of the power of story telling.
Julia Borgan
Julia Borgan
Ed provided workshop training on negotiation strategies for our team and it was the most useful and captivating training ever! There were so much value that we couldn't stop talking about for weeks after and quoting what he said. We all have so much better framework and higher confidence when entering into negotiation stage. Thank you, Ed! We can't wait to have you back to teach us more 🙂
Becky Lavoie
Becky Lavoie
" Never have I seen anything like it. It was motivating, encouraging, positive and I learned SO much. Ed, you are truly phenomenal! The session on Saturday was beyond words – best ever! And the follow up is exceptional. The information you CONTINUE to provide us is keeping me motivated and encouraged to make myself (and the team) better! By implementing these tools you have given us, I’m anticipating my most successful year in the last 18! I feel better prepared and much more comfortable than I have before. I can’t wait to review the videos you have sent here and I’ve already started the book you gave us!"
Sara Claudia Photography
Sara Claudia Photography
Ed Bilat is a great speaker & made what could have been a very long Saturday into a fun, engaging experience. I will be working on my objection handling, particularly the "yes, and" when dealing with unhappy clients!

Free: The Storytelling Sales Playbook

Jumpstart your storytelling sales skills with our Playbook, packed with powerful, easy-to-learn strategies to help you become a more effective, persuasive communicator.

Our Programs Help You Leverage The Power of Storytelling

Whether you are a Sales Manager, Leader, or a Professional, our training programs are designed to help you become an effective, persuasive communicator. CORPORATE PROGRAMS:


Storytelling for Sales Managers

This powerful workshop and training program empowers your team to use stories to break the ice with new prospects, build trust, overcome objections, and close sales faster.

Storytelling for Cold Calling

Learn about the magic of the first 8 seconds, and how to transform your cold-calling results.

Mastering Objections

Discover why existing objection-handling techniques fail, and learn practical, proven methods for overcoming objections without confrontation.

Storytelling for One-on-one Selling

Persuasive storytelling is one of the most effective ways to market your business.This is a simple but insanely effective tool that makes selling your products or services easier than ever.

Strategies for Account-Based Sales

Account-based selling is a new multi-touch, multi-channel strategy to pursue a target number of high-value accounts. Learn to encourage the people who resonate with your story to share information about your business across the entire company.

Effective Sales Presentations

Leverage the power of persuasive storytelling to communicate what your business does, who it serves, and how you have an impact on the world.

Sample Our Program With A Trial Workshop

Now you can sample one of our workshops without enlisting your team.

Here’s how the Trial Program Works:

We will provide 3 people with a 3-hour workshop.

They will engage in similar exercises and be given similar materials we use to teach our strategic storytelling methods.

At the end of the Trial Workshop, they’ll be able to give you the feedback you need to decide if our program is right for you.

Interested in Our Trial Workshop?

Email us /Call 613-663-6905

Storytelling for Leaders

A comprehensive training program for corporate executive teams, designed to help participants acquire powerful techniques of storytelling that enhance results at every step of the sales process.

Effective Negotiation

No matter how different their point of view, managers will become far more capable of expressing themselves clearly, cogently and confidently. Through various “connection” exercises, leaders will learn how to gain more cooperation and loyalty from subordinates.

Storytelling to Unite Your Team

Use stories to effectively create a common vision with your team. Convergent and divergent thinkers will work better together as they become better able to listen, understand and react to different ideas.

Negotiating with Emotional Intelligence

Learn to use proven storytelling techniques to negotiate without confrontation. Effectively help colleagues to think differently and overcome entrenched views.

Storytelling for Professionals

Ignite your sales performance through this dynamic 3-month training program. Learn to use proven storytelling techniques to create a common vision with your client, handle objections without confrontation, and close more sales, faster.

Become a more effective, persuasive communicator

Through this program, you will acquire powerful techniques of Storytelling that boost results at every step of the sales process: from engaging prospects at a first cold call to closing the opportunity. We all use stories in our everyday lives to connect with others, to clarify what we are saying, and make our messages stick. Yet few people strategically harness the natural power of storytelling in their business. Storytelling for Professionals is a storytelling course for professionals who are tired of fighting objections, and who are ready to become influential communicators, capable of building instant trust and long term relationships with clients.

Download the Program Guide and Receive Our Free Webinar

When you download the Storytelling for Professionals Program Guide, you’ll receive an exclusive invite to our Storytellling for Social Media webinar. In this webinar, you’ll gain practical tools for using the power of storytelling to connect with audiences, build trust, and increase your influence online.

“What I like the most about working with you Ed- you are very approachable; you go above and beyond typical training (customized approach); you are authentic. I would absolutely recommend your workshop to people in sales/ business development role. The most important thing is that you are passionate about what you do and have really good stories to share.” – Nicolas de Bony // Business Coach

“I like the best your soft-spoken style and Aikido parallels. I am planning to apply Feel-Felt-Found principle and collecting real life stories and experiences. The most important thing is how you have helped companies and individuals in the past: what were the issues and how did you coach these and what was the final result. I am looking forward to working together in the future!” – Marcus van der Pas // Business Development, Russell Hendrix Equipment Ottawa

“Storytelling is a natural extension of who I am so showing how it can be so effective was very helpful. After the workshop, I realized I have to be more intentional-more strategic when I am meeting a prospect. I will certainly recommend this workshop. I think the information is relevant regardless of industry. The time was well spent and beneficial to every team member.” – Raelene Bergen Harder // Business Coach

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