Find the Program That’s Right For You
We offer a range of programs to help you ignite your sales performance and become a powerful communicator, whether you’re a Sales Manager, Leader or Sales Professional.
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Storytelling for Account Based Sales | ![]() |
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Storytelling for Social media | ![]() |
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7 types of StorySelling Boards | ![]() |
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FBI cold calling techniques | ![]() |
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Master Objection Handling : 911 Technique | ![]() |
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Storytelling for Effective Sales Presentations | ![]() |
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Effectively engage prospects to find new business. | ![]() |
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Analyze story structure | ![]() |
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Capture your own stories | ![]() |
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Build emotional appeal | ![]() |
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Learn to connect empathetically | ![]() |
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Personal Branding | ![]() |
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Leadership | ||||
Driving Team Performance with Storytelling | ![]() |
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5 Keys to Sales Productivity | ![]() |
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Sales-for-Non-Sales | ![]() |
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Hiring-Developing-Retaining-Talent | ![]() |
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7 Story models to develop your Sales team | ![]() |
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Not-Hitting-Numbers | ![]() |
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Growth Mindset | ![]() |
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Negotiations | ||||
StorySelling before negotiating | ![]() |
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Defence against manipulation | ![]() |
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Negotiation Planning with Focus on Buyer’s Mindset | ![]() |
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” If you… then I…” (Shopping Lists/Currencies) | ![]() |
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Effective Closing | ![]() |
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Storytelling for Sales Managers2-Day Explore> |
Storytelling for Sales Managers1-Day Explore> |
Storytelling for Sales Leaders1-Day Explore> |
Storytelling for Professionals1-Day |
In this interactive training, gain proven storytelling skills your team can use immediately to start closing more sales. More >
Learn storytelling techniques to craft persuasive presentations, express yourself with confidence, and listen effectively. More >
Become a powerful, effective communicator by leveraging the power of storytelling to surpass your sales goals. More >
Free: The Storytelling Sales Playbook
Jumpstart your storytelling sales skills with our Playbook, packed with powerful, easy-to-learn strategies to help you become a more effective, persuasive communicator.

Our Programs Help You Leverage The Power of Storytelling
Whether you are a Sales Manager, Leader, or a Professional, our training programs are designed to help you become an effective, persuasive communicator. CORPORATE PROGRAMS:
PROFESSIONALS PROGRAM:
Storytelling for Sales Managers
This powerful workshop and training program empowers your team to use stories to break the ice with new prospects, build trust, overcome objections, and close sales faster.
Storytelling for Cold Calling
Learn about the magic of the first 8 seconds, and how to transform your cold-calling results.
Mastering Objections
Discover why existing objection-handling techniques fail, and learn practical, proven methods for overcoming objections without confrontation.
Storytelling for One-on-one Selling
Persuasive storytelling is one of the most effective ways to market your business.This is a simple but insanely effective tool that makes selling your products or services easier than ever.
Strategies for Account-Based Sales
Account-based selling is a new multi-touch, multi-channel strategy to pursue a target number of high-value accounts. Learn to encourage the people who resonate with your story to share information about your business across the entire company.
Effective Sales Presentations
Leverage the power of persuasive storytelling to communicate what your business does, who it serves, and how you have an impact on the world.

Sample Our Program With A Trial Workshop
Now you can sample one of our workshops without enlisting your team.
Here’s how the Trial Program Works:
We will provide 3 people with a 3-hour workshop.
They will engage in similar exercises and be given similar materials we use to teach our strategic storytelling methods.
At the end of the Trial Workshop, they’ll be able to give you the feedback you need to decide if our program is right for you.
Interested in Our Trial Workshop?
Email us /Call 613-663-6905
Storytelling for Leaders
A comprehensive training program for corporate executive teams, designed to help participants acquire powerful techniques of storytelling that enhance results at every step of the sales process.
Effective Negotiation
No matter how different their point of view, managers will become far more capable of expressing themselves clearly, cogently and confidently. Through various “connection” exercises, leaders will learn how to gain more cooperation and loyalty from subordinates.
Storytelling to Unite Your Team
Use stories to effectively create a common vision with your team. Convergent and divergent thinkers will work better together as they become better able to listen, understand and react to different ideas.
Negotiating with Emotional Intelligence
Learn to use proven storytelling techniques to negotiate without confrontation. Effectively help colleagues to think differently and overcome entrenched views.

Storytelling for Professionals
Ignite your sales performance through this dynamic 3-month training program. Learn to use proven storytelling techniques to create a common vision with your client, handle objections without confrontation, and close more sales, faster.
Become a more effective, persuasive communicator
Through this program, you will acquire powerful techniques of Storytelling that boost results at every step of the sales process: from engaging prospects at a first cold call to closing the opportunity. We all use stories in our everyday lives to connect with others, to clarify what we are saying, and make our messages stick. Yet few people strategically harness the natural power of storytelling in their business. Storytelling for Professionals is a storytelling course for professionals who are tired of fighting objections, and who are ready to become influential communicators, capable of building instant trust and long term relationships with clients.
Download the Program Guide and Receive Our Free Webinar
When you download the Storytelling for Professionals Program Guide, you’ll receive an exclusive invite to our Storytellling for Social Media webinar. In this webinar, you’ll gain practical tools for using the power of storytelling to connect with audiences, build trust, and increase your influence online.
“What I like the most about working with you Ed- you are very approachable; you go above and beyond typical training (customized approach); you are authentic. I would absolutely recommend your workshop to people in sales/ business development role. The most important thing is that you are passionate about what you do and have really good stories to share.” – Nicolas de Bony // Business Coach
“I like the best your soft-spoken style and Aikido parallels. I am planning to apply Feel-Felt-Found principle and collecting real life stories and experiences. The most important thing is how you have helped companies and individuals in the past: what were the issues and how did you coach these and what was the final result. I am looking forward to working together in the future!” – Marcus van der Pas // Business Development, Russell Hendrix Equipment Ottawa
“Storytelling is a natural extension of who I am so showing how it can be so effective was very helpful. After the workshop, I realized I have to be more intentional-more strategic when I am meeting a prospect. I will certainly recommend this workshop. I think the information is relevant regardless of industry. The time was well spent and beneficial to every team member.” – Raelene Bergen Harder // Business Coach