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My crazy backstory….

by Ed Bilat | Sep 23, 2022 | Case Studies, Sales, Storytelling for Leaders, Storytelling Skills

🚀 Many years ago, when I came to America, I had $5 in my pocket and no sales experience… Long story short – I managed to build myself up and even met an amazing Ukrainian girl who eventually became my wife. After I acquired some sales experience and a master's degree...

We lost a major deal…

by Ed Bilat | Jan 12, 2022 | Case Studies, Negotiation, Sales, Storytelling for Leaders

Happy New Year 2022! We lost a major deal last week…It seemed like it couldn’t go wrong – it was a warm LinkedIn referral. They asked for a fully customized sales training program for their US and UK teams- we said yes. They asked to jam both Negotiation and Objection...

Case Study: Tartan

by Ed Bilat | Sep 19, 2017 | Case Studies, Sales, Storytelling Skills

Tartan Color is a Canadian-based chemical distributor representing a full selection of premium-quality products to the following industries: Paint, Plastics, Printing Inks and Construction Materials Website: https://www.tartancolor.com/ Founded 1987 Business Issues...