PODCAST - Business Storytelling

e012- “Transform your Sales Process from Analog to Digital”| Ed Bilat with Jamie Shanks, Best Selling Author – SPEAR Selling

WHAT YOU WILL LEARN IN THIS EPISODE: 

  • The meaning of Social Selling revolution 
  • How Jamie built his firm from a laptop, a stack of business cards and a tank of gas 
  • Top 10 Do's and Dont's for Social Selling 
  • How to incorporate social media triggers, insights, referrals and competitive intelligence into the daily sales cycle 

SHOW NOTES

[00:15] Introduction

[01:26] Business stories that inspire Jamie 

[01:38] Building his firm from scratch

[03:06] How he got into sales

[05:31] Business development engine

[06:16] Favorite Sales failure

[06:30] Commercial real estate Lesson

[08:18] The Importance of Social selling

[08:40] Business to Business companies

[09:14] Triggers, referrals, insight and competitive intelligence

[10:48] Why some companies are yet to embrace social selling

[11:00] Fear of change

[13:15] The Role of LinkedIn

[15:49] Do's and Don'ts

[17:32] The emerging power of video in SM space

[19:56] The Art of Storytelling

[20:08] Building a storyboard

[21:26] The STAR process

[22:52] About Jamie's book, Spirit Selling

[23:40] Contact info

[24:35] Outro

SHOW TRANSCRIPT