Over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. 

ClickFunnels is now the fastest-growing non-venture backed software company in the world.

Russell is here to talk about his new book- Traffic Secrets.

What I love about this book is how Russell breaks down traffic so that ANYONE can understand how to build a list of raving fans and buyers using very simple and REPEATABLE strategies.


  • Who are your Dream Customers?
  • Where are they congregating?
  • The 3 Core Markets /Desires
  • Away from Pain/Toward Pleasure
  • The Searcher and the Scroller


[00:24] Introduction

[01:30] New book: Traffic Secrets

[03:10] Welcome Russell

[07:54] Attracting customers

[09:37] Co-founding a software company

[10:02] Publishing his first book

[11:34] Writing his second book

[13:36] Avengers Infinity War story

[14:43] Google Ads challenge 

[17:15] Email marketing strategy

[17:17] Paid ads strategy

[20:29] Using funnels

[20:41] Strategy behind getting traffic

[25:07] Science behind the Direct response marketing

[26:20] Identifying your dream customers

[27:14] Driving traffic into your funnels

[27:28] Growth hacks and techniques

[30:06] Getting potential customers to identify with you

[32:01] Who is your dream customer?

[32:59] Ideal Customer avatar

[33:50] Customer-centered company

[34:17] Becoming obsessed with your dream customer

[38:07] Health, wealth and relationship circles

[45:52] How to Create a desire for your product or services

[48:24] The pros and cons of interruption ads

[49:26] Outro

Russell is giving special access to our podcast listeners to order his book  “Traffic Secrets” .

The book is free. All you gotta do is take care of the shipping.