Case Study: G&K Services - Business Storytelling

A leader in uniform rental and facility products for more than 100 years, G&K Services is committed to enhancing business image and ensuring employees’ safety. Companies throughout North America put their trust in G&K Services for their uniform rental, apparel purchases, and facility services.

Headquarters: Minnetonka, MN

Company Size: 5,001-10,000 employees

Website: Founded 1902

Business Issuses:

• Difficulty gaining access to decision makers
• Higher-quality leads and more effective prospecting needed
• Drive predictability required

Key Challenges:

• Sales team not consistently gaining access to decision makers and when they did, dialogue was not meaningful
• Lengthy sales cycles with extensive justification required
• Limited replication of success

How We Helped:
• Onsite “Objection Handling through Storytelling” Workshop targeted at training Account managers and Sales Management
• Extensive Role plays with focus on cold calling, discovery meetings and moving the sales forward.
• Reviewed sales content, provided templates and Custom case studies.
• Result: Increased sales team ability to generate additional revenues and referrals by overcoming sales process objections.
• 30 days Action plan to accelerate sales with on-the job coaching