With offices in Ottawa, Toronto, and Atlanta, Cistel Technology Inc. provides award-winning IT solutions to private and public sector clients. With more than twenty years of demonstrated success, its experienced team includes seven winners of the prestigious Microsoft Most Valuable Professional (MVP) award. Distinguished as a Microsoft Gold partner, Cistel is Ottawa’s only Microsoft Managed Partner for Eastern Canada.



Year founded


Company size

51-200 employees


Business Issues

Grow sales revenue

Impact margin on federal government contracts.



  • Sales team never had any prior professional training
  • Move from IT-centric product sales to business partnership
  • Long sales cycles


How We Helped

  • Trained sales, support, and management teams via Storytelling for Sales program
  • Supported quarterly business reviews and briefing
  • Supported 30 Day Action plan to install new techniques; reviewed content and provided templates
  • Integrated new process within company’s CRM tool



  • Sales team got back on track within 1 month.
  • 200% increase in deal size within one quarter
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