4 Most Powerful Words in Business

4 Most Powerful Words in Business

Just finished our Objection Handling workshop here in Denver and one of our participants has shared her amazing email and phone sequence to generate new business. Turns out she was using these 4 scientifically proven words in every approach!...

e005- ” How to use Storytelling to build relationships and trust”.| Ed Bilat with Bill Jensen, Group Vice President at Mediacom Communication

As the leader for 500+ great employees, Bill Jensen always strives to be a difference-maker for the people who work with him at Mediacom. He enjoys developing managers and supervisors in reaching their full potential as well as creating a true TEAM atmosphere in administrative as well as field operations. Bill focuses on excellence and attention to detail as well as "doing it right the first time. WHAT YOU'LL LEARN ABOUT IN THIS EPISODE 

e004- “When you sell it is not about you, it is about them”. | Ed Bilat with Chad Heath, VP / GM of Kegstar US

Chad Heath is the VP / GM of Kegstar US.  Kegstar is a leader in the keg rental space and has been in operation in Australia since 2012. Prior to Kegstar, Chad was the Sr. Director of Stone Distributing. After joining the team in 2008, he has helped create exponential growth for Stone and more than 30 supplier brands sold throughout Southern California, taking the amount distributed from 350,000 case equivalents to roughly 4+ million in 2016. Chad is also an instructor at San Diego State University where he teaches "The Business of Craft Beer". WHAT YOU'LL LEARN ABOUT IN THIS EPISODE 

e003- ” Logic and data can only take you so far, Story is where we really connect” | Ed Bilat with Christy Soukhamneut, SVP, National Sales Performance at Certainty Home Loans

Christy Soukhamneut is a 20+ year veteran of the mortgage industry who is dedicated to turning possibility into reality.  A gifted strategic thinker, she knows that you must cut through the clutter, clearly articulate the vision, and then rally support at the street level.  Christy accomplishes this by helping loan officers build their unique selling propositions around their individual strengths and then holds them accountable for achieving their dreams. Everything she does is evaluated against these three bars: Will it make your life easier?  Will it help you & your team be more productive? Will it help you grow your business?


e002- ” Can AI drive intimacy with Customers?” | Ed Bilat with Russell Scherwin, Chief Marketing Officer at IBM Watson Commerce

Leading commerce strategy, sales, marketing, and consulting teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and leadership into a deeply relevant, and entertaining message.


e001- ” Stop Selling and Start Listening ” | Ed Bilat with Duncan Bureau, President at Air Canada Rouge

Duncan Bureau was appointed President, Air Canada Rouge in May 2022 with overall responsibility for all aspects of Air Canada's low-cost carrier and subsidiary, focusing on Air Canada Rouge's distinct brand and culture.  He was previously Vice President, Global Sales, a role held since joining Air Canada in June 2014 where he had responsibility for the airline's revenue generated across all sales channels from all global points of sale, and sales distribution strategies worldwide.


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