e004- “When you sell it is not about you, it is about them”. | Ed Bilat with Chad Heath, VP / GM of Kegstar US
Chad Heath is the VP / GM of Kegstar US. Kegstar is a leader in the keg rental space and has been in operation in Australia since 2012.Prior to Kegstar, Chad was the Sr. Director of Stone Distributing. After joining the team in 2008, he has helped create exponential growth for Stone and more than 30 supplier brands sold throughout Southern California, taking the amount distributed from 350,000 case equivalents to roughly 4+ million in 2016.Chad is also an instructor at San Diego State University where he teaches "The Business of Craft Beer".WHAT YOU'LL LEARN ABOUT IN THIS EPISODEe003- ” Logic and data can only take you so far, Story is where we really connect” | Ed Bilat with Christy Soukhamneut, SVP, National Sales Performance at Certainty Home Loans
Christy Soukhamneut is a 20+ year veteran of the mortgage industry who is dedicated to turning possibility into reality. A gifted strategic thinker, she knows that you must cut through the clutter, clearly articulate the vision, and then rally support at the street level. Christy accomplishes this by helping loan officers build their unique selling propositions around their individual strengths and then holds them accountable for achieving their dreams.Everything she does is evaluated against these three bars: Will it make your life easier? Will it help you & your team be more productive? Will it help you grow your business?e002- ” Can AI drive intimacy with Customers?” | Ed Bilat with Russell Scherwin, Chief Marketing Officer at IBM Watson Commerce
Leading commerce strategy, sales, marketing, and consulting teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and leadership into a deeply relevant, and entertaining message.e001- ” Stop Selling and Start Listening ” | Ed Bilat with Duncan Bureau, President at Air Canada Rouge
Duncan Bureau was appointed President, Air Canada Rouge in May 2018 with overall responsibility for all aspects of Air Canada's low-cost carrier and subsidiary, focusing on Air Canada Rouge's distinct brand and culture. He was previously Vice President, Global Sales, a role held since joining Air Canada in June 2014 where he had responsibility for the airline's revenue generated across all sales channels from all global points of sale, and sales distribution strategies worldwide.
” The Storytelling Trend ” with Terry Lipovski podcast
The trend toward Storytelling is an unmistakable force that is sweeping across organizational gatherings, meetings, and presentations globally. With leaders becoming increasingly dissatisfied with the low engagement at their events, they are ditching the scripts and...-Building a new kind of Business | Ed Bilat with ItsPayd CEO Ken Green
Ken Green is founder & CEO of ItsPayd, an automated payment platform utilizing cutting-edge technologies to give control back to a company’s billing processes as well as providing users a peace of mind knowing their invoices are confidential and affordable. Prior to ItsPayd, Ken was CEO of a commercial collection agency and has over 20 years of executive leadership experience.
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Simple Storytelling for Sales Formula
Sales conversations could be tricky and stressful. Would you like a simple Storytelling formula you can use on the go? Enter, STAR. S-Situation T-Trouble A-Action R-Results I talk about this sales technique here ( 1 min...
Tactic for closing more deals
If you run a sales team or provide b2b services of any kind, this tip might be of use… Bring other team members to sales meetings & pitches… If you’re going to a sales meeting, take a member of the...Attention Economy
Yesterday, I was delivering a workshop on Storytelling techniques, and one of the participants made an interesting remark that we have officially moved from Demand Creation Economy to Attention Economy. I found this fascinating, and here is one of the...
