Leverage the Power of Storytelling for Sales


A Dynamic Live Workshop and Training Program to Ignite Your Sales Performance


Leverage the Power of Storytelling for Sales

A Dynamic Live Workshop and Training Program to Ignite Your Sales Performance

“Inspiring and effective. Amazing techniques.

My team was able to achieve results well beyond our initial projection.”

Dante Dipenta, Director of Sales, Cistel Technology

Storytelling for Sales Managers

In this interactive training, gain proven storytelling skills your team can use immediately to start closing more sales.

Storytelling for Leaders

Learn storytelling techniques to craft persuasive presentations, express yourself with confidence, and listen effectively.

Storytelling for Professionals

Become a powerful, effective communicator by leveraging the power of storytelling to surpass your sales goals.

Why Storytelling Sales Is Different

We’ve helped train sales teams across a variety of industries to use proven storytelling techniques to surpass their sales goals.  

Watch the video to hear how we helped one client, G&K Services, increase their sales revenues through our dynamic workshop and training program. 

About Storytelling Sales

For over 23 years, Ed Bilat has helped organizations such as Microsoft, HP, Walmart, TELUS, and TD Canada Trust to empower their sales teams to define and leverage their unique brand stories.

Storytelling has a profound impact on people. It effortlessly shifts your audience into their imaginative state where you dictate not only the direction of the story, but also the path you want your prospect to take. It’s the only technique that allows you to build instant connections and instill trust in less than a minute.

Learn more about Ed Bilat >

With over 23 years in Sales and Business Development, Ed is very experienced in complex solution sales and has his own real stories to tell. A natural teacher and storyteller, Ed delivers outstanding learning experiences.

His varied and wide ranging roles and accomplishments include:

– Most Valuable Player, Winner of multiple national awards: Presidents Club

– A sales career that took him from telemarketing agent to Vice President

– Industries: Telecom, Wireless, Software, Optics, High-tech

– Products: Printers to Lithium 7 Hydroxide Monohydrate

– Closed Deals Size: from $17 to multi-million dollar deals

– Team Functions: Inbound/Outbound, Account Executives, Technical Sales, Marketing, HR, and Recruiting

We’ve trained hundreds of professionals from companies like yours

Storytelling Sales Programs

Which story best describes you?

I’m a business owner. I’ve never been a “natural” at sales and I need professional training to boost my skills.

I’m a sales manager. My team has big quotas to meet, and we need custom, no-nonsense training.

“Ed provided a fun and interactive workshop that resulted in new insight and skills that could be put to use immediately.”

– Lyn Ladd, OTUS Group

Free: The Storytelling Sales Playbook

Jumpstart your storytelling sales skills with our Playbook, packed with powerful, easy-to-learn strategies to help you become a more effective, persuasive communicator.




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